Cold Calling, Is It Worth It?

Cold Calling or Telemarketing has been around for a long time. During my teen years, I remembered working as a Telemarketer at a local company. At the time, they gave us a booklet on phone call introductions, rebuttals & persuasions when talking to the potential customers. In my opinion, there’s nothing wrong with this position, I do feel that it’s one way of marketing your company to get more sales.

However, the problem is the leads that were provided by managements. These lead generating companies would sell to these managements with guaranteed sales on ratio or that they have collected these leads properly catering to your company industry. Chances are these leads are pulled by the local phone book or prize winning sweepstakes.

For example during our office hours, we would received about 2-5 sales call in a week. These cold callers or telemarketers would be asking if we be interested in having a website to be done or know someone who is in need of a website. Typically I’d asked, do you know what we do or what our company is about? As always, the answer would be no and continue to proceed with their questions.

Seriously, come on? My competition is calling me if they can provide the same service as I do. I understand if there are only 2-3 calls that come in a month for me to rant and rave like this. Instead, it’s more like 10-20 calls selling the same thing.

Unfortunately cold calling/telemarketing is a thing of the past. The leads need to be more properly examined or have been researched by these leads generating companies. There are other avenues to market your company to get more sales such as advertising online.

It’s one way of keeping up with the times.

Advertising online would include Search Engine Optimizations (SEO), Paid per Click (PPC), or Banner Advertisements on various popular visited websites. You would be surprised how affordable these advertisements are and plus, you can set your own marketing budgets.

Wayne
DotTrend, Inc.